SEO Audits

Understand mistakes

Identify missed opportunities

Confirm your wins

Get guidance on what to do next

Tools we use to perform our audits







SEO plays a crucial role in building visibility, traffic and ultimately revenue from organic search. There are over 200 ranking factors to Google’s Algorithm and it can be overwhelming trying to comprehend whether or not your SEO efforts are working,
In order to demystify SEO, we’ve developed a comprehensive series of audits geared towards systematically breaking down the most important factors and critically evaluating what has been done well and what hasn’t. From there our audits provide actionable steps to improve your SEO.

Technical & Core Web Vitals
Google evaluates user experience for both the Googlebot and potential visitors to your site. Having a secure, mobile friendly and fast loading site that is easily navigable are the foundational pillars to ranking well. We perform a full health check of your site and its technical structure to identify issues and provide recommendations on how to resolve them.

Content & Relevancy
When a user types a term into a search engine, Google looks at all the possible web pages on the internet and tries to find the most relevant results to display. We provide a full analysis of your current content and a strategy to ensure you have the most relevant content to match your target audience.

Competitor & Authority
When Google Compares multiple relevant pieces of content, it uses authority metrics to rank them in search results. We provide a comprehensive assessment of your position in the web space and the gaps between you and your competitors as well as how difficult it will be to overtake them.

Technical & Core Web Vitals Audit Breakdown:
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Domain Properties
How does your domain affect SEO

Domain Name

Domain Age

SSL

Preferred Domain

301 & 404
How navigable is your site

301 Redirects

404 Errors

Functioning 404 Page

Google Properties
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Google My Business Review

Search Console Insights

Google Algorithm Updates & Penalties

Google Analytics Analysis

Technical SEO
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Low Value Pages & Indexing

Duplicate Content & Canonicalisation

Structured Data & Rich Results

Mobile Friendliness

Speed Test & Performance

Security Check & Malware Scan

Website Structure & Depth

Content Management System

Content & Relevancy
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On Page SEO
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Page Titles

Meta Descriptions

OG Tags & Twitter Cards

H-Tag Heading Structure

Media, Images and Alt Text

Internal Links & Siloing
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Physical Siloing & URL Structure

Virtual Siloing & Linking

Anchor Text

On Page Content
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Content Analysis

Content Length

Content Quality & Search Intent

Keywords
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Existing Keywords

Keyword Research

Keyword Cannibalisation

Keyword Traffic Potential

Content Strategy
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Short Form Evergreen Content

Long-form articles

Infographics

Guest Articles

List Posts

How to Guides

Roundups

Content Promotion and Outreach Strategy
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Link Creator Database creation

Social Media Promotion

PPC

Strategic Partnerships and existing authority sites

Manual & automated outreach

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